GLORIOUS! has protected 42 acres of Peruvian rainforest thanks to a unique collaboration with environmental charity, Cool Earth and some of the UK’s top food bloggers.
It all started back in 2011 when we launched a competition with Cool Earth to find a soup recipe which ‘captured the taste of the rainforest’. We invited some of Britain’s most prominent food bloggers (Sarah Kemp of Foodforthink, Charlie Nelson from Eatmynels and Foodurchin writer Danny Kington) to cook up their rainforest-inspired creations in a Masterchef-style competition.
An expert judging panel including Tim Haywood, food writer at the Guardian, Matthew Owen from Cool Earth and Le Pont de la Tour’s Chef, Lee Bennet were on hand to taste the recipes and after some tough deliberations Charlie Nelson’s Brazilian Beef and Black Bean soup was crowned the winner.
The winning soup was on supermarket shelves from September 2011 to January 2012 and proved to an extremely popular addition to our limited edition range.
Sales of the soup helped to protect an incredible 42 acres of rainforest in Ashanika, Peru, preventing 11,000 tons of CO2 entering the atmosphere – a lasting legacy from a great collaborative project. View the GLORIOUS! rainforest here http://maps.google.co.uk/maps/ms?msid=203370084767000195498.0004b9b4f62d27f9cfaee&msa=0&ll=-11.847695,-73.920307&spn=0.067202,0.096302